Extreme Intimo is a brand produced by the family run company Jasmil doo from Arilje, Serbia, in 1992. It all started when two passions merged: love for modern fashion design and desire to feel cozy in your own skin.
First we started producing a line of underwear named Jasmil that became very popular in s short period of time. It was labeled as top quality underwear for conservative consumers.
Respecting the traditional taste of our first consumers, we didn't want to spoil anything and a completely new brand was created for the ones who prefer a more modern approach but respect the same quality standards and comfort.
Extreme Intimo was created.
Today our company consists of 483 very productive persons (382 women and 101 men) who produce 3.6 million of underwear products every year through two registered and internationally protected brands – Extreme Intimo and Jasmil underwear.
The company consists of the plant for production of knitted fabrics, ready-made facilities and printing office. Head office is located in Arilje, business complex on more than 6.000 square meters. You can also find us in Belgrade, in our branch office, or in the wholesale office.
In November 2013 new business complex has been built with more than 2.500 square meters in Plandište. Beside our production line in Plandište, certain amount of materials are produced in Turkey under Extreme Intimo direction.
All our partners have necessary quality certificates following European Union standards. Always and everywhere we guarantee top quality that is confirmed with the quality certificate ISO 9001:2000. Perhaps this is one of the reasons why we are, as the statistics show, among the top 30 companies in Serbia.
Each year we produce under Extreme Intimo brand name 4 collections for women (sizes 36 - 44), men (sizes 3 – 8), boys and girls (ages 2 - 14 years) and baby girls and boys (56cm - 92cm). Each collection has few lines with different fashion design. Basic collection is present during the whole year with pure and elegant design for maximum everyday comfort and style.
Once our position on the market has been established, we decided to start independent appearance in retail.
During spring 2005, we started the project of launching independent specialized retails. The idea was to form a chain of specialized shops in the central city zones and shopping malls, shops that are recognizable from the inside and out.
You can always recognize fresh design of the interior in calm earthy tones and printed plant patterns on the walls. Bright lightning from designer lamps draw visitors’ attention to a wide selection of sleepwear, underwear, swimwear and homewear for men, women, children and babies. Depending on the location, shop sales area goes from 50 to 70 square meters, with one or two dressing rooms.
In summer 2011. Extreme Intimo has launched for the first time swimwear collection for women and in autumn 2011. first underwear collection for pregnant women.
Since spring 2012. we have launch swimwear collection for men and children and starting autumn 2012. we have collection for babies (girls and boys). Now we can definitely say - Extreme Intimo is for the entire family.
In 2011. licensing contract was signed with Disney company, starting November 2011. our collections have lines of underwear and sleepwear with famous Disney characters.
You will be pleasantly surprised with packaging design and special gift presentations that are changing each season. Basic collection or trendy colors and original underwear design, for birthdays, anniversaries or small token of appreciation, we have something for everyone.
To express gratitude to our loyal costumers, we have Loyalty card and special discounts all year round.
For all those reasons our costumers recommend us often and wear us even more.
Now we have more then 100 retail stores in 8 European countries: Serbia, Bosnia and Herzegovina, Macedonia, Montenegro, Croatia, Slovenia, Czech Republic and Russia.
Side by side with retail, we were involved in developing wholesale chain.
Companies that are distributing our underwear, sleepwear and swimwear for entire family on their local markets are: Merceri (Sarajevo), DN STIL (Banjaluka), Jasmil Montenegro (Podgorica) i Latona tekstil (Zagreb).
The success of the Extreme Intimo franchise system combines the advantage of good value for money, what are consists of very high total experience for our consumer and price, and good ratio sales – investment for our partners. We also highly consider, monitor and further develop items listed below:
- Sustained product range development, trend – adjusted product range structuring
- Successful location management, support in looking for and selection a shop location
- Professional shop planning
- Reliable investment planning
- Business management coaching
- Constant exchange of communication and information.
Still each day we are working to attract new clients and develop further sale chain.
Every sleepwear and underwear fashion piece for the AW2014 season, Extreme Intimo is presenting with fun, style and original ideas. Ladies can enjoy very sensual and romantic Exclusive collection, with light natural materials for the most gentle feeling on the skin. Men and women's autumn collections have various whimsical themes and vivid colors for fun and excitement. Winter collection is owls inspired and can bring to whole family joy and happiness with sweet messages and lovely design.
Over the years, we have achieved to take over an important part of the underwear market in South – Eastern Europe. At the same time, we have kept the position of the biggest and the best manufacturer in former Yugoslavia. Still with the main goal, thinking about stability of the quality and energetic and youthful approach with skilled business moves.